Who we are & what drives us

When Shoes went Social

Our story starts in retail. Mark Hegelau and Michi Brandl founded the company ‘The Wants Shoes’ in 2014. With the store opening in Cologne on Lindenstraße in 2015, we organised the first influencer event - at a time when influencers were still called bloggers and had a reach of 10k.

Together, we create stories, …

By deeply analysing brands using our unique TWS USP, we identify the underlying strengths and untapped opportunities that set each brand apart. We then craft bespoke strategies that combine data-driven insights with creative innovation, ensuring that every campaign not only captures attention but also drives sustainable growth. Our approach bridges the gap between creative storytelling and measurable results, transforming brand narratives into dynamic experiences that build trust, foster long-lasting partnerships, and deliver real-world impact.

Purpose (The Why)

Vision (The How)

Mission (The What)

PurposeThe Why

Through our unique TWS USP (-encompassing brand, influencer and retail -)

Through our unique TWS USP (-encompassing brand, influencer and retail -)

We empower brands to become social-first love brands, nurturing loyal communities that lead their categories in the digital landscape.

VisionThe How

We envision a world where brands have a strong, authentic, and integrated presence across all platforms - both online and offline.

Our goal is to revitalize the retail sector and enhance the digital customer experience, enabling brands to build and maintain meaningful relationships with their customers. We aspire to be recognised as the leading experts in Social-First Brand Building, ensuring that partners who prioritize this approach think of us first.

MissionThe What

Our mission is to develop innovative, customised content and data-driven social media strategies that are tailored to the individual needs of our clients.

Our mission is to develop innovative, customized content and data-driven social media strategies that are tailored to the individual needs of our clients.

Our creative solutions ensure that clients can communicate their messages effectively. As experts, it is also important to adapt to the ever-evolving landscape of social media. This enables our clients to build authentic connections with their audience and stay one step ahead of the competition.

The
Values

We believe in:

Placing our clients at the centre of our work, we deliver tailored solutions that foster success and long-lasting relationships.
Emphasizing teamwork, we harness diverse perspectives to achieve the best results for our clients. Our flat hierarchy encourages open communication, ensuring everyone’s voice is heard and valued.
In the rapidly evolving digital landscape, we remain agile, continuously adjusting our strategies to meet market demands.
Conducting our business with honesty and transparency, we build trust and respect within our team and with our clients.
Committed to creating future-proof brands, we focus on long-term growth while positively impacting our community and environment.
Taking responsibility seriously, creating a comfortable work environment and engaging socially wherever possible.

We believe in:

Placing our clients at the centre of our work, we deliver tailored solutions that foster success and long-lasting relationships.
Emphasizing teamwork, we harness diverse perspectives to achieve the best results for our clients. Our flat hierarchy encourages open communication, ensuring everyone’s voice is heard and valued.
In the rapidly evolving digital landscape, we remain agile, continuously adjusting our strategies to meet market demands.
Conducting our business with honesty and transparency, we build trust and respect within our team and with our clients.
Committed to creating future-proof brands, we focus on long-term growth while positively impacting our community and environment.
Taking responsibility seriously, creating a comfortable work environment and engaging socially wherever possible.

Our TWS
UNIQUE SERVICE PROPOSITION

Three Worlds in Sight

Our roots in local retail and e-commerce give us deep insights into modern consumer behaviour, allowing us to craft strategies that truly resonate.

Our background as local retailer with a robust e-commerce presence provides invaluable insights into consumer behaviour. We understand the needs and preferences of the modern, enthusiastic consumer, enabling us to create strategies that resonate.

With insider knowledge from our founder Michi Brandl, we develop strong social strategies shaped by insights into persona building, content, and community.

Our expertise of influencer dynamics is enhanced by the insider knowledge of our founder Michi Brandl, who has built a very successful influencer brand. As a consulting agency we harness this unique perspective to develop strong social media strategies shaped by insights into persona building, content, and community that resonate with target audiences and achieve measurable results for our clients.

Clients
Benefit

Client's
Benefits

Our keen understanding of the ever-changing fashion and lifestyle landscape allows us to build brands that thrive on social media. By implementing agile and flexible strategies that adapt quickly to market trends, we ensure that our clients stay ahead of the competition.

We help brands become Social-First Love Brands – with authentic storytelling, innovative strategies, and real communities.