FESTIVE SEASON & PRE-SPRING
shooting
day
The
Challenge
One set, two stories: The concept behind the shoot was to combine two distinct moods within a single visual setup. The focus was on the new Pre-Spring designs, presented in a minimal setting to highlight materials, colors, and details.
At the same time, the end of the year and the holiday season were approaching: a time defined by special moments with loved ones and shared celebrations. We wanted these emotions to be reflected in the content as well. By creating a warm, festive atmosphere, the bags were placed in a new context, bringing them to life in a way that allows the community to connect with and feel part of these moments.
The
Idea
At the HQ set, the focus was on stills with a strong product emphasis, aiming to present the Pre-Spring designs in a timeless and premium way. A color palette of earthy tones supported a calm, harmonious, and elevated visual language.
At the same time, the Social-First set focused on fit checks and a variety of dynamic assets, incorporating themes such as daily essentials, travel, and a slightly messy aesthetic. This created an authentic contrast to the HQ assets and showcased the bags naturally within an everyday context.
In addition, both HQ and Social-First assets were shot in Christmas dinner and New Year’s Eve party settings. Two creators were intentionally featured across all sets to generate versatile, cohesive & authentic content.
The
Impact
The shoot combines high-end product staging with versatile social assets, creating a comprehensive asset pool for multiple channels. Building on previous learnings, the brand identity, and seasonal moments, the resulting content conveys a premium and aesthetic brand image while remaining relatable and relevant to the community.
This positions the bags not only as modern fashion statements but also as stylish everyday companions, adding an emotional dimension to the product.
The
Output
A shared studio setup ensured efficiency and maximum output: in total, around 60 HQ images, nearly 20 social-first assets, and additional material for BTS, ads, and stories were produced.
The balanced mix of quiet luxury, relatable moments, and a festive theme creates versatile content that perfectly covers both the holiday season and the upcoming season across all platforms.
