HYGGE HOUSE NORWAY
Shoes, nature &
cozy vibes
The
Challenge
With the Hygge House, a travel experience was created that brought together the Copenhagen Studios brand and long-term partners in a unique setting. At the same time, it served as the stage for the new A/W collection - embedded in an environment where the brand could be experienced in an authentic, approachable, and emotional way.
The focus was on genuine encounters, sustainable relationships, and a clear brand presentation that not only generated attention but also built trust and supported conversions.
The
Idea
For the Hygge House 2025, we chose the impressive fjord landscape of Norway as the setting. The raw nature, vast horizons & clean aesthetic reflect the brand world of Copenhagen Studios while providing the perfect backdrop for visually striking and emotionally engaging content.
Together with 10 international content creators and performance influencers, we developed a carefully designed experience trip. Unique activities and intentionally created moments enabled authentic storylines and a natural presentation of the new A/W collection.
Additional brand partnerships expanded the project’s reach and created further value. The result: high-quality content across multiple platforms - driving community building, increasing brand awareness, and generating targeted traffic to the online shop.
The
Impact
The reach of the invited influencers and content creators, combined with engaging on-site experiences and a cross-platform content and communication strategy, created strong momentum throughout the entire customer journey. As a result, brand awareness, brand affinity & concrete purchase interest were sustainably increased.
At the same time, the event generated high-quality and versatile content. In addition to authentic social media content, our campaign photographers produced extensive visual assets for the website, campaigns & other digital channels. The combination of emotional storytelling and credible creator presence strengthened brand perception and helped anchor Copenhagen Studios firmly in the minds of the target audience.
The
Output
The success of the brand trip was built on a precisely coordinated overall concept: from the choice of location and planned activities to the carefully selected guest list. In close collaboration with the client and based on our long-standing relationships with influencers and creators, we developed a format that seamlessly connected brand, community & content.
The content shared by the participating guests achieved significant digital reach: Instagram Stories alone reached around 803,000 accounts. In total, the trip generated 521 story slides, 41 organic IG assets, and approximately 56,000 link clicks - resulting in a strong ROI of 5.6.
Beyond the measurable results, the overwhelmingly positive feedback from clients, partner brands, guests & the community highlighted the project’s lasting impact. Hygge House strengthened existing relationships, fostered brand loyalty and further anchored Copenhagen Studios within its relevant target audience environment.
